Project: Website, Internal Portal, Banners, Printed Collateral
Description: As an in-house designer for the Edifecs brand, I built upon a shifting set of guidelines to build a cohesive system that could bring consistency across all collateral, print and digital. I had also spent a great deal of time working with our sales and marketing teams to see through overhauls to both the company website and the employee-facing portal.
Description: These posters were created to experiment with illustrative styles and processes, while visually communicating each subject’s identity.
Project: Product Packaging
Client(s): Hoover, Dirt Devil, Vax, Oreck
Description: As a part of the TTI Floor Care in-house design team, I was often tasked with developing product packaging around a set of guidelines that spoke to each product’s brand and market. My role included photography retouching, layouts and working with marketing leads to produce the most appropriate content for each situation.
Project: Album Covers
Client(s): Polars, the Gage Brothers
Description: On the basis of each band’s work, I was asked to build identities that represented their styles and sounds.
Credit to: Christopher Adams, Photographer
Client(s): Polars, the Gage Brothers, Personal
Description: Each group tasked me with building an array of merchandise options to sell online and at events. Some apparel designs were created with the sole intent or exploring different style options and testing the interests of potential buyers.
Project: Point of Purchase Displays
Client(s): Hoover, Dirt Devil
Description: These displays were created to market a product outside of the box in a retail setting and speak to the features that attract their specific audience.
Project: Storefront Window Hangings
Description: My role in this project was to build vector illustrations for a poster series set to release in major cities across the United States.
Project: Publication Design
Client(s): Profiles in Diversity Journal
Description: My role in creating the bi-monthly publication was taking provided content and making it easy to absorb in both printed and digital form. This included building interactivity and considering how that interactivity could effect layouts each layout to be more informative.
Project: Banners and Email Marketing Campaigns
Client(s): Dirt Devil
Description: The Dirt Devil brand carries a heavy presence on the web, which required me to build out banners for advertising across the internet, email marketing campaigns and collateral for social media.