These posters were done as a fun side project with the primary goal of exploring and experimenting with styles and mediums to push my skill sets in typography and illustration. I chose to vary up bands and genres for differing challenges where I could work to visually represent the attitude behind each group's music.
Over the past several years I have created A LOT of packaging for the Hoover, Dirt Devil, Vax and Oreck brands. This has meant working collaboratively with a team of in-house designers to create a series of cartons that jump off the shelves when lined up against competitors. While working with global brands, it was also important to establish and maintain a level of consistency within brand guidelines.
I feel that I find the most joy in working collaboratively with local bands to establish an identity that closely aligns with the music they produce. The opportunity to work with a diverse range of musical artists has also allowed me to try a lot of new things and find what works for their specific audience.
Most of my free time is spent sketching and trying to come up with random concepts that may be applicable to apparel, and occasionally those ideas fall within a project for band merch. These projects almost have no boundaries and are exciting just for the very purpose of creating something that people are excited to wear and show off.
During my time working with the Hoover and Dirt Devil brands I have created a number of in-store displays for the retail setting. Along with a team of designers, we've built a set of standards to make a collective statement in stores to really call out what makes our products special and drive sales.
I was asked to create a series of vector skyline illustrations for some bold targeted marketing in select cities. The project included spending many tedious hours highlighting the most interesting points of the Las Vegas, Boston and San Diego skylines to stand out in the window fronts of new Oreck retail stores to build a local connection.
During an internship prior to my senior year at the University of Akron, I worked with the Diversity Journal to create digital layouts for their bi-monthly publication. The layouts I created were intended for their first ePub for tablets and required me to work with the Digital Publishing Suite to create all of it's interactivity and styling.
The Dirt Devil brand has found a lot of success in an aggressive digital strategy that has relied heavily on a collaborative effort to build through email marketing and web banners. Our team has worked to reach a large audience through promotions on major retail web site that include Wal Mart, Target and Best Buy.